The Dark Side of Financial Success: How Achieving Your Goals Can Actually Make You Less Happy

A person stands at a cliff's edge, gazing out at a city below, with opulent surroundings and a look of discontent on their face.

Published: August 16th, 2024

By azzyazzy's avatar

Estimated reading time: 7 minutes.

The pursuit of financial success has long been a cornerstone of modern life, with many individuals striving to achieve wealth and security for themselves and their loved ones. However, research suggests that the relentless drive for financial gain can have an unexpected consequence on happiness: it may lead to decreased well-being.

This phenomenon is often linked to the concept of "hedonic adaptation," where individuals become accustomed to a certain level of wealth and status, only to find themselves seeking more to feel fulfilled. As noted in our article Investing for the Future: A Guide for All Ages, a balanced approach to financial planning can help mitigate this effect and promote long-term happiness.

Moreover, many people mistakenly believe that achieving their goals will automatically increase happiness. However, research has shown that this is not always the case. Studies have found that individuals who focus solely on external markers of success (such as wealth or status) may experience decreased well-being compared to those who prioritize intrinsic values like relationships and personal growth.

For example, new parents often face significant financial challenges, but prioritizing their child's needs over material possessions can lead to a greater sense of fulfillment. As discussed in our article Financial Tips for New Parents, adopting a mindful and intentional approach to financial planning can help parents navigate these challenges and build a stronger, more loving relationship with their child.

By recognizing the potential pitfalls of overemphasizing financial success and adopting a more balanced approach to goal-setting, individuals can cultivate a deeper sense of happiness and well-being that extends far beyond material wealth.

The Hedonic Treadmill and Financial Success

The concept of the hedonic treadmill refers to the never-ending pursuit of happiness through material possessions, a phenomenon that can have significant implications for financial success.

At its core, the hedonic treadmill suggests that individuals constantly strive for more, often driven by the desire for new and better things. This relentless pursuit can lead to increased spending, as people feel compelled to keep up with the latest trends and possessions. However, research has shown that this cycle of consumption can ultimately result in decreased satisfaction and a sense of emptiness.

One key factor contributing to this phenomenon is inflation, which erodes the purchasing power of money over time. As prices rise, individuals may feel pressure to earn more just to maintain their standard of living, leading to increased spending and debt. Understanding inflation and its effects on personal finance can help individuals make informed decisions about their financial goals and strategies.

Fortunately, there are ways to break free from the hedonic treadmill and achieve true financial success. By generating passive income streams, such as through investments or rental properties, individuals can create a sense of security and freedom that goes beyond material possessions. For example, investing in dividend-paying stocks or real estate investment trusts (REITs) can provide a steady stream of income without requiring direct involvement.

For more information on how to generate passive income and achieve financial success, check out our article Best ways to generate passive income. Additionally, understanding the concept of inflation and its impact on personal finance can help individuals make informed decisions about their financial goals and strategies. Read more about inflation and why it matters to learn how to navigate this complex topic.

The Dark Side of Comparison and Social Media

Discusses how social media can exacerbate the negative effects of financial success on happiness.

Social comparison, a natural human behavior, has become a major contributor to decreased satisfaction with one's own life. We often find ourselves scrolling through our feeds, comparing our lives to those of others, and feeling inadequate or unhappy as a result. This phenomenon is particularly prevalent in the age of social media, where curated highlight reels create unrealistic expectations and promote consumerism.

For instance, have you ever found yourself envying someone's luxurious lifestyle or material possessions? Perhaps you've seen a friend's exotic vacation photos on Instagram and felt pressure to keep up with their travel habits. This is exactly what social media can do – create unrealistic expectations and fuel our desire for more, often at the expense of our happiness.

But why does this happen? According to research, social comparison can lead to a decrease in self-esteem, life satisfaction, and overall well-being. It's as if we're constantly trying to measure up to someone else's standards, rather than focusing on our own goals and aspirations. As we strive for more, we often forget what truly brings us joy and fulfillment.

So, how can we break free from the cycle of comparison and social media-induced unhappiness? One way is to focus on building meaningful relationships with others, rather than comparing ourselves to their online personas. We can also practice self-compassion and self-awareness, recognizing that everyone's journey is unique and that our worth isn't defined by external validation.

For a deeper dive into the world of blockchain and cryptocurrency, which has given rise to new forms of digital ownership and value exchange, check out our article on blockchain and cryptocurrency. You can also learn more about non-fungible tokens (NFTs), a type of digital asset that's gained popularity in recent years, by reading our article on NFTs.

The Importance of Mindfulness and Gratitude

When it comes to achieving true happiness, many people overlook two crucial components: mindfulness and gratitude. By incorporating these practices into your daily life, you can significantly improve your overall well-being and satisfaction with life.

Mindfulness: a key component of happiness and well-being

Mindfulness is the practice of being present in the moment, fully engaged with your thoughts, feelings, and surroundings. By cultivating mindfulness, you can reduce stress and anxiety, improve your focus and concentration, and increase your self-awareness. Regular mindfulness practices have been shown to have a positive impact on both physical and mental health.

Practicing gratitude: a simple yet effective way to increase satisfaction with life

Gratitude is the practice of focusing on the good things in your life, no matter how small they may seem. By cultivating an attitude of gratitude, you can shift your perspective and appreciate the beauty and wonder of everyday experiences. Research has shown that people who practice gratitude regularly are more likely to have stronger relationships, better physical health, and a greater sense of overall satisfaction with life.

For example, being mindful of your spending habits can help you make responsible financial decisions, such as avoiding overspending on credit cards. By practicing good credit card habits, like paying off balances in full each month, you can avoid debt and maintain a healthy credit score (learn more about 5 habits of highly responsible credit card users). Additionally, being mindful of your financial goals can help you choose the right credit card for your needs, such as one with rewards or low interest rates (check out our guide on how to pick the best credit card).


In conclusion, our exploration of happiness has led us to a profound understanding: true happiness cannot be solely achieved through financial success. As we've discussed in The Dark Side of Financial Success, the pursuit of wealth can often lead to unexpected consequences on our overall well-being.

On the other hand, cultivating mindfulness, gratitude, and a balanced approach to life is a key factor in achieving true happiness. By embracing these principles, we can break free from the cycle of materialism and focus on what truly brings us joy and fulfillment. As highlighted in The Power of Mindfulness and The Gratitude Effect, incorporating mindfulness and gratitude practices into our daily lives can have a profound impact on our mental health and happiness.

By integrating these key elements, we can create a life that is rich in purpose, connection, and joy. Remember, true happiness is not something we find; it's something we cultivate through intentional living. As you continue on your journey toward happiness, remember to stay grounded, focused, and committed to your values.

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